Swat: Experts here on Monday said that media could play a key role in social accountability by providing citizens with exact information for engagement with government.
They were speaking at a one-day training session on ‘social accountability’. The session was organised by Media Matters for Democracy in Swat Press Club. Journalists from Swat and Shangla attended the event.
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The speakers said that public journalism was on the rise in the world. “Media can play a vital role in social accountability by disseminating information about social issues, schemes and projects,” said Mohammad Arsalan a trainer.
He said that media was the main source of information as well as a link between the government and citizens.
Zafar Nizmani, another resource person, said that the journalists must find various angles of human interest themes in their stories. “Every social issue has a link in one way or another with finances or budget and journalists must address that link in their stories,” he added
